It’s Australian International Motor Show time again. So I once again trekked down to Darling Harbour in Sydney to have a look at the latest and greatest the motoring world has to offer. The one thing that surprised me more than anything was the lack of echo friendly econo-boxes. While I understand that a pissy little electric hybrid nanny car is not the sexiest thing to plug your brand with, surely with all the doom and gloom, “oh my god the world is going to get hotter and spontaneously end” hippy craziness someone would have made a serious effort. Nope. There where however a lot of vague nods in the direction of eco friendliness. Which brings me to my first award of the show...
The Most Cynical Eco-Car Award
Holden takes this one out by tacking a ‘bio-fuel’ badge on their 6 litre, gas guzzling V8 wagon. For fucks sake why? No one expects a V8 to be environmentally friendly. I doubt the kind of demographic that gets up in the morning and decides they need a car with an engine bigger than their bathtub has saving the whales at the top of their priority list. If you care about trees and dolphins and such you buy a bloody Prius.
There where a few conspicuous absences from the show this year. In particular Jaguar, with a strong new line-up and a desperate need to rebuild the brand I would have expected them to make a solid showing. Other attendees boggle the minds. Sangyong’s are terrible. The whole word knows it. Putting pretty girls next to the cars just means people look at the pretty girls. It doesn’t make the cars look any better.
That brings me neatly onto the topic of booth girls. Worst of the show where easily the Bufori babes. Word of advice, if you are going to wear a shiny black skin suit:
1.Have the figure to pull it off, otherwise you look like a whale stuffed in a garbage bag. and;
2. Go commando, no matter how brief the brief it’s going to show and it isn’t a good look.
Best Booth Babes Award
Suzuki grabs the award from the best booth babes. Dressing them up in racing overalls was a nice change from the usual (and horribly clichéd) skimpy and/or skin tight outfits. Plus they not doubt saved a few quid on hiring fees. You don’t need a stunning body if you hide it in a race suit.
As for booths, Toyota once again set the bar for stupid booths. For starters its centre piece was the wall of boredom. A floor to ceiling stack of Aurions. If you have a product that, to be kind, looks like it was designed by a 3 years old by whacking a brick with a hammer a few times, you hide it. You don’t make a wall out of them that screams “only the over 60 need apply”. They also had a Prius, up on a pedestal, like it was some kind of highlight.
Mitsubishi also did the half arse and just used last year’s stand. Just with a lancer where the 380 was last year. LAME.A few companies took the opportunity to launch new models at the show as well. Chief among them was Mitsubishi’s new Lancer Evolution, aka crazy hypo jap-car madness. It’s a good looking car that would no doubt be a hoot to drive and is easily affordable for the average corporate executive.
At the opposite end of the scale, Maserati rolled out their new Gran Turismo. Costing just slightly more than a 3 bedroom home in a nice inner west suburb, the GT garnered plenty of attention. Holden rolled out a Wagon version of their VE while HSV had a Ute ‘concept’ which we can pretty much guarantee is exactly the same as the production variant. Mercedes “debuted’ their new C-class, despite you being able to by them for months now and finally Ford.
Most Not New 'New' Model AwardFord rocked up with a whole stands worth of Mondeo’s from Europe. Including and XR5 model that I can see people getting confused with the Focus XR5 in no time. But that isn’t what I want to pick on. Ford used the motor show to launch the new Cobra. The Cobra is, as far as I can tell, a Falcon GT with a white and blue paint job and a little cobra badge on the side. That is all. Some paint and a badge. Hell the paint doesn’t even count because you could already get white with blue stripes if you wanted too. If I were Ford I would have some serious worries that the best ‘new’ think I could come up with was a 5 year old model with a 30 year old badge.
Many would argue, including me, that one of the best reasons to attend the motor show (as apposed to your local dealer) is the concept cars. If you just want to look at average, run of the mill, standard, off-the shelf, every day models manufacturers have dealers available who will let you look at, sit in, drive and (assuming you have the spare credit) buy any car you want. What the dealers don’t have is cutting edge cars of the future on rotating pedestals. It’s here that the AIMS really disappointed.
There was a big fuck all in the way of cool concepts. Most of the cars that manufacturers tried to pass off as concepts were actually just production ready models with big wheels (sic Holden’s wagon concept).
BMW stood out from the crowd and really made an effort bringing both the ‘Concept CS’ and the X6 Concept to Sydney. The CS is a massive luxo-barge that is about twice as long and half as tall as your average car. Unfortunately, BMW have bought into the whole four door coupe rubbish. The d-e-f-i-n-i-t-i-o-n of a coupe is that it has TWO GODDAMN DOORS! Not three, not five and certainly not four. Why not call it a squashed sedan. It certainly looks like something heavy has been dropped on it. The X6 is a 4WD and is thus boring. Nothing to see there then.
Trying to Hard to Be Different AwardLexus showed up with their IS-F Concept, which is a sports sedan. Yep no marketing hullabaloo here, It’s a IS250 with a great big V8 shafted under the bonnet. It’s got huge breaks, lowered ‘sports’ suspension and 3 more tailpipes than it probably needs. The tail pipes are worth talking about. Someone at Lexus’s design department was obviously bored or stoned or both and decided to stack the quad pipes on either side of the rear bumper. It screams, “we are trying too hard”. Thus the award.
Finally it wouldn’t be a review of a motor show without picking a worst of show. Nissan used to be a cool Company. They used to make neat sports cars and have a solid reputation. Not any more. Not after this…
What idiot though sticking a pink micro on their stand was a good idea. Worse, what idiot thought it would be ‘better’ with a WHITE INTERIOR! I am sure the blue rinse set will love this thing but I can’t see the over 100 female demographic flocking to the motor show to check out all the sweet new rides. If it was a motor scooter show maybe.
Taken as a whole this year’s AIMS was a big disappointment. While it was good to see car makers pretty much ignoring the whole eco-car crap (case in point Mercedes who had a 5.5 litre V8, a 6.3 Litre V8 or, if your really into your carbon emission a twin turbo V12 at their booth) it was disappointing the number of manufacturers that have ditched cool, irresponsible rocket cars in favour of cars only your grandma’s grandma could love.
Till next year.
G.




